To be at the pinnacle of the Thai auto industry, devloping, designing and producing a comprehensive rang of products; with our own brand, to build optimum customer satisfaction through world-class quality and service.
Mission
1.
To be a leader in the design, development and production of innovative automotive products: multi-purpose and specialty vehicles, parts, dies, jigs and accessories.
2.
To maximise customer satisfaction by providing world-class quality, price, delivery and service.
3.
To focus on continuous improvement in product and service quality through the efficient use of flexible, speedy production and management processes and up-to-date engineering technology.
4.
To build own brand image and loyalty.
5.
To establish and expand marketing and sales networks at home and abroad.
6.
To pay close attention to the development and welfare of our human resources, so as to enable them to compete at world level and to be happy and proud to work for the organisation.
7.
Continuously to enhance the stability of the organisation by making profits and providing fair remuneration for shareholders, business partners and employees.
8.
To ensure that products, production and work processes all take due account of our responsibilities towards environment, community and society through principles of good corporate governance.
To be at the pinnacle of the Thai auto industry, devloping, designing and producing a comprehensive rang of products; with our own brand, to build optimum customer satisfaction through world-class quality and service. 
